An immersive and tactile brand experience for Sky’s biggest marketing campaign to date

Sky Q

In collaboration with onedotzero and Yoke as part of the British broadcasting company Sky’s biggest and most ambitious advertising campaign to date, Sennep designed a series of powerful interactive live experiences.

The Sky Q campaign was centred around two dynamic, interactive experiences that brought Sky Q’s ‘Fluid Viewing’ concept to life. The Sky Q campaign took over Sky Studios at the O2 and Sky’s iconic store at Westfield London, and also toured numerous other locations across the UK.

The ‘Digital Membrane’ allowed visitors to fully immerse themselves in the ‘liquid’, gather it up with their hands and throw it across the flexible membrane.

In ‘The Fluid Portrait Booth’ visitors could manipulate the liquid by the motion of their heads, capture the images share via social media.

Sennep’s role on this project was to oversee the user experience design and the visual execution of the two installations. Large prototypes of the installations were built in our office for continuous testing and improvement of the 'liquid engine'.

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Digital Membrane
‘The Digital Membrane’ is a tactile experience that invites users to poke, push, and play with fluid viewing and Sky’s new TV platform, Sky Q. Created using custom code, Kinect cameras, high performance bespoke-built computers and projectors that are back-projected onto a stretched tensile fabric structure.

On the digital membrane a ‘screen-to-screen mode’ demonstrate how Sky Q allows viewers to pause TV in one room and carry on another device. Here users are transported into an abstract home environment showing two screens - one with content playing on it and the other with a pulsing pause/play button. When the second screen is touched the fluid content flies across the room and pours into the second screen where the content plays at the point where it left off.

Fluid Portrait
‘The Fluid Portrait Booth’ invites users to create a series of portraits of themselves immersed within Sky Q fluid. The more they move, the more the fluid move with them. The dynamic fluid is generated by the engine - resulting in a series of unique portraits which can instantly be shared via Facebook, Twitter and email using the hashtags #SkyQ and #FluidViewing.

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Credits

Client: Sky
Lead Agency: onedotzero
Creative Direction, Design, Direction: onedotzero
Experience Design: Sennep
Software: Yoke
Technology: Aztec Event Services
Photography: James Metcraft