About us

We’re designers,engineers andproblem solvers

A human touch in a digital world

We design digital products that go beyond pure functionality and usability to evoke trust, joy and brand loyalty. Since 2003 we've been honing our craft as UX and UI specialists.

Sennep means mustard. Our secret sauce is adding a kick to the bland sandwiches of the digital world – raising smiles as well as the bottom line.

Strong principles, flexible processes

Everything we make must meet our three experience principles: smart, simple and human. While these never budge, we are proudly flexible in our process; continually adapting our methods to meet the specific challenges of each project.

See our approach

Planting the seeds for tomorrow

We are experimental and inquisitive by nature. It's how we solve problems. Every project is an opportunity to sharpen our skills and stretch our abilities further.

Our deep understanding of smart products comes from our own, self-initiated work. It allows us to play around with emerging technologies and find new uses for them without the usual constraints. We know what it's like to go on a product journey because we've been there too. And by caring for our plants, we help yours grow, too.

We partner with smart businesses that put user experience at the heart of what they do.

High fives from the design community

We do what we do because it makes lives easier and businesses better. But it does feel great to be recognised as best in class. With over 50 design awards under our belts, it shows we're doing something right. And it makes our mums proud.

Meet our team

Hege Aaby

Co-founder & Managing Director

Like every Norwegian, Hege was born with skis on her feet. When snow is scarce she eats sushi, pins interiors and gets stretchy on a yoga mat.

Matt Rice

Co-founder & Creative Director

Venturing down unexplored paths fuels Matt's curiosity and creativity. He ponders, doodles, makes, re-makes, photographs and Instagrams.

Bridget Dawodu

Product Manager

A proper Londoner, Bridget loves the rain and the secret, leafy parts of the city. She's got the travel bug and always carries a fan to avoid the heat.

Alex Thurman

Product Designer

Welsh without the accent. Alex enjoys pushing his limits, either on a bike, on a football pitch or as a designer. His latest challenge is learning German. Ja!

Najiba Noh

Junior UX Designer

Once part of the national golf team in Singapore, Najiba loves food, coffee and home appliances. She applies her passion for minimalism to her work and lifestyle.

Jenny Stickland

Studio Manager & HR

Jenny looks after our people, plants and culture. She loves a good cuppa and trying out new things; yoga, Lindy Hop, karaoke, life drawing, running, etc.