About us

We’re designers,collaborators andproblem solvers

A human touch in a digital world

We design digital products that go beyond pure functionality and usability to evoke trust, joy and brand loyalty. Since 2003 we've been honing our craft as UX and UI specialists.

Sennep means mustard. Our secret sauce is adding a kick to the bland sandwiches of the digital world – raising smiles as well as the bottom line.

Strong principles, flexible processes

Everything we make must meet our three experience principles: smart, simple and human. While these never budge, we are proudly flexible in our process; continually adapting our methods to meet the specific challenges of each project.

See our approach

Planting the seeds for tomorrow

We are experimental and inquisitive by nature. It's how we solve problems. Every project is an opportunity to sharpen our skills and stretch our abilities further.

The learnings from our studio projects enhance our deep understanding of smart products. They allow us to experiment with new thinking, tools, processes and visual expression without the usual constraints. We know what it's like to go on a product journey because we've been there too. And by caring for our plants, we help yours grow, too.

We partner with smart businesses that put user experience at the heart of what they do.

High fives from the design community

We do what we do because it makes lives easier and businesses better. But it does feel great to be recognised as best in class. With over 50 design awards under our belts, it shows we're doing something right. And it makes our mums proud.