A showcase for Nike’s We Run series – motivating and inspiring athletes around the world with events in 26 cities.

We Run 2013


Nike’s We Run race series aims to support and connect runners around the world. Forging a new global community of athletes, participants will take part in Nike’s most connected race series with Nike+ technology.

We worked closely with Accept & Proceed to create a cohesive story that showcased all of the races. An interactive map was developed to reveal the races as and when they happen. 

Investigate each location to see a countdown to the big day, or access key statistics and imagery for events that have already taken place. Each of the 3 million kilometres covered by the runners is calculated and added to the total in real time.