A showcase for Nike’s We Run series – motivating and inspiring athletes around the world with events in 26 cities.

We Run 2013

Nike

Nike’s We Run race series aims to support and connect runners around the world. Forging a new global community of athletes, participants will take part in Nike’s most connected race series with Nike+ technology.

We worked closely with Accept & Proceed to create a cohesive story that showcased all of the races. An interactive map was developed to reveal the races as and when they happen. 

Investigate each location to see a countdown to the big day, or access key statistics and imagery for events that have already taken place. Each of the 3 million kilometres covered by the runners is calculated and added to the total in real time.