Useful Simple is an Employee Benefit Trust whose purpose it is to blaze a trail in the integrated, intelligent and ethical provision of the human environment.
The forms in the identity (designed by thomasmatthews) represent the collection of unique and dynamic companies within the trust. The trust (represented by the orange bowl) acts as a crucible for ideas and opportunities.
Sennep have brought this identity to life with a playful website and photo-shoot of the trustees. The shapes in the website react to the layouts of each section, as well as the user (who can throw them around the browser and watch them bounce and collide to create new and random compositions).