Does what you do online reflect your true self? Create your online reflection based on a personality analysis from 6.5 million people.

Life Online

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To accompany the National Media Museum’s Life Online exhibition which explores the social, technological and cultural impact of the internet, Sennep created Mirror.

Mirror was developed using the most academically recognised personality analysis system and a database of 6.5 million people. The data was provided by Cambridge University Psychometric Centre, who had found that people’s activities and interests are highly predictive of their personality.

By answering a few questions or authorising Facebook, Sennep allows users of the website to create a living and breathing data portrait, which visualises the ’Big 5’ personality traits.