A unique and relevant visual representation of a growing number of signatories.


British Heart Foundation

Heart disease is the UK’s biggest killer, yet it was not in the Department of Health’s 5 priority objectives for 2010. The aim of the website was to encourage casual supporters to sign the Cardio & Vascular Coalition (CVC) petition to rally support for a New Heart Health Plan.

The brief was to create a unique visual representation of a growing number of signatories that would engage with and encourage visitors to sign the petition.

We created a crowd of origami figures by folding them by hand, experimenting along the way to make the perfect paper person. Next we made a stop frame animation focusing on every turn and fold to show that the people were physically crafted, bringing a human element to the site. After signing the paper petition it was folded into an origami person representing you joining the rest of the petitioners.