The BHF discovered that ‘calories calculator’ is a popular search term, and in light of this decided to create one of their own. Their main objectives were to drive traffic to related content on the BHF website, encourage people to be active, and ultimately prevent cardiovascular disease.
In contrast to most online calories calculators, Sennep has taken a light-hearted and humorous approach in highlighting how mundane, everyday tasks (like ironing, or walking the dog) burn calories. The playful illustrative style compliments the BHF’s visual identity, and the surprising calorie-burning facts make for an interesting read.
The calories calculator is available for desktop browsers, and as a web app for iPad and iPhone. Android-based devices are also supported, encouraging use when on the move.
Bronze People’s Lovie