The British Heart Foundation (BHF) is the nation’s heart charity, focusing on three vital things; pioneering research, support and care for heart patients and preventative initiatives.
Sennep’s first project with the BHF involved designing the online Annual Report 08. Supporting the financial information was a series of inter-related stories, demonstrating the reach of the BHF in the community.
The challenge was to display these linked stories in a creative and clear way, which resulted in ‘typographic heart’ formed of the story titles. These titles animate fluidly to form a different page layout for each story, with the linked stories clearly identified.
The typographic heart was a hit with the BHF, so they consequently asked to us to create several similar wall murals in their London head quarters.
Best use of typography / Finalist