The BHF Annual Report 2008 concisely depicts the heart of the matter with an animated typographic navigation.

Annual Report

British Heart Foundation

The British Heart Foundation (BHF) is the nation’s heart charity, focusing on three vital things; pioneering research, support and care for heart patients and preventative initiatives.

Sennep’s first project with the BHF involved designing the online Annual Report 08. Supporting the financial information was a series of inter-related stories, demonstrating the reach of the BHF in the community.

The challenge was to display these linked stories in a creative and clear way, which resulted in ‘typographic heart’ formed of the story titles. These titles animate fluidly to form a different page layout for each story, with the linked stories clearly identified.

The typographic heart was a hit with the BHF, so they consequently asked to us to create several similar wall murals in their London head quarters.


Webby Awards
Best use of typography / Finalist