This enlightening retrospective from the BHF shows how much our knowledge of heart disease has changed in half a century.

50 Years

British Heart Foundation Visit website

To celebrate British Heart Foundation’s 50th birthday, we designed and programmed an interactive timeline to highlight BHF's fantastic achievements over the past 50 years. The challenge was to pull together all the varied content in an innovative, beautiful and cohesive way.

Our concept for the timeline was a heart-shaped paper concertina, in which each fold reveals a story. This interface makes it possible for all hundred stories to be accessible from the home screen. When clicking on a headline, the heart smoothly unfolds into a more traditional timeline where one can browse the stories chronologically, or by colour coded categories.


Design Week Awards
Websites / Finalist

Webby Awards
Health / Finalist