This classic, understated design conjures the glamour of the past, whilst simultaneously building excitement for the re-opening of the historical Savoy hotel.

Retrospective

The Savoy

In 2009 The Savoy hotel was undergoing a £100 million restoration to reaffirm its position as the premier hotel in central London. Sennep worked with branding and assets from Pentagram to tell the story of the Savoy since it originally opened in 1889.

Supported by stunning photography of London, by Richard Bryant, the website evokes a sense of nostalgia of past events at the Savoy, excitement of what London represents today and intrigue ahead of the hotel re-opening (October 2010).

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